The brand new edition of the best selling and critically most acclaimed European sponsorship industry report is now published in 3 standalone parts.
Available NOW
Part One: European Sports Marketing Data Book
- 2000+ sponsorship deals
- 3000+ sports publications
- TV analysis across Europe
- Popularity of European sport
- European TV rights deals
- Attendance at European events
A thorough analysis of the sponsorship research process and how data feeds into commercial strategy. Includes pre-research, rights valuation, media evaluation, tracking studies and ROI measurement.
An Analysis of best practice sponsorship activation techniques including case studies from across Europe. Coming Soon
Angus Buchanan, Head of Sponsorship, Volvo Ocean Race"Absolutely invaluable for anyone who is a serious player in the European sponsorship industry"
