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Pay-TV Business Planning
 
Introduction
Overview
Free Samples
Table of Contents
Who Should Buy?
The Author
Reviews 		Executive Summary
Pay-TV Economics
Managing Pay-TV
The Business of Pay-TV channels
Pay-TV Channels
Appendices
Print copy:
 
EXECUTIVE SUMMARY
  

A summary of the findings of the report.

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Overview 1
PAY-TV ECONOMICS
  

An analysis of Pay-TV economics, key success factors, driving forces and forecasts for Pay-TV development.

Key areas of Interest:
  • Strategy: Premium, PPV or Subscription TV?
  • The Five Stages of the Value Chain.
  • The Three Key Success Factors.
  • Driving Forces: Demographics>Market Maturity>Ad Spend>Technology.
  • Why the dual revenue model of subscription and advertising cannot be used for start-up channels.
 
Overview 2
MANAGING PAY-TV
  

In-depth analysis of launch/operation processes, including the different business models and the key issues: Finance, Content, Distribution, Interactivity, Marketing and Regulation

Key areas of Interest:
  • How to establish commission/purchase content ratio.
  • Content acquisition strategies.
  • Venture capitalists listed - and what they look for.
  • Inside advice on technical, regulatory & distribution issues.
  • The Five New revenue streams from interactive TV.
  • Why Pay-TV's marketing cycle is unique and the boost to cashflow this can create.
  • Two factors to create strong channel branding.
  • The economic reason for owning content.
  • The Four key elements in channel launch and operation.
  • How to satisfy distributor demands.
  • How to calculate the required target audience share.
 
Overview 3
THE BUSINESS OF PAY-TV CHANNELS
  

An analysis of costs and potential revenues in Pay-TV, including a sample business plan for a Pay-TV channel

Key areas of interest:
  • Determining investment based on costs:  Content > Marketing > Distribution >
    EPG Transponder > Conditional Access > Uplink > Playout.
  • When repeat programming does not lose viewers?
  • The positive effect of repeats on cash flow.
  • The 11 key elements of a Pay-TV business plan.
  • The key revenue streams examined.
 
Overview 4
PAY-TV CHANNELS
  

Case studies from a cross section of the industry, such as MTV, Hallmark, FilmFour, Fox Kids & Discovery, illustrate key issues and channel strategies. Includes lists of all the European channels currently on the Astra, Eutelsat, Hispasat and Thor satellite systems
 
Overview
Appendices
  

  1.  BSkyB Conditional Access charges and conditions

  2.  UK licensing & legislation

  3.  European legislation

  4.  Glossary