International Journal of Sports Marketing & Sponsorship July 2008
Coca-Cola's Olympic Torch Relay
Olympic sponsorship evolution
National sponsors' leveraging strategies
Turin Games logo recall
Olympic Equestrian brand associations
Host and bid marketing
The brand new edition of the best selling and critically most acclaimed European sponsorship industry report is now published in 3 standalone parts.
Available NOW
Part One: European Sports Marketing Data Book
A thorough analysis of the sponsorship research process and how data feeds into commercial strategy. Includes pre-research, rights valuation, media evaluation, tracking studies and ROI measurement.
An Analysis of best practice sponsorship activation techniques including case studies from across Europe. Coming Soon
Angus Buchanan, Head of Sponsorship, Volvo Ocean Race"Absolutely invaluable for anyone who is a serious player in the European sponsorship industry"
Leading international journal
Most in-depth and best-selling report on sports sponsorship
Most detailed analysis of commercial opportunities in soccer
Comprehensive guide to planning Pay-TV operations
Detailed forecasts for European Pay-TV industry
Design guidelines for EPGs
Maximising film revenue for studios and channels
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